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 Marketing Career Cluster

​​​​​​​​​Career Pathways

Pathway Resources

New Middle School Georgia Standards of Excellence for Marketing for 2019-2020 and beyond


The Marketing Education Program is designed to prepare students for postsecondary education and careers in marketing, management and entrepreneurship. Students develop knowledge and skills in the foundational areas of marketing (economics, human relations and business basics) and the functional areas of marketing (product and service planning, marketing-information management, purchasing and pricing, selling and promotion, risk management, financing and distribution/logistics), as well as in international marketing, management and entrepreneurship.


  • Develop critical thinking skills in order to make informed decisions.

  • Integrate academic skills into the marketing/management curriculum in order to insure that students develop excellent written and verbal communication skills, computational skills, and scientific problem-solving skills.

  • Develop cooperative learning skills in order to work effectively with teams to find solutions to problems, create new systems, etc.

  • Develop human relations skills and an appreciation for diversity through classroom experiences (such as cooperative learning and simulations), student organizational experiences (DECA competitive events) and work-based learning experiences (coops, internships, practicums, shadowing, mentoring, etc.)

  • Use technology to gather and present information, solve problems and manage the workflow.

  • Demonstrate proficiency in the foundational and functional areas of marketing by applying the knowledge and skills learned through the curriculum, the work-based learning component and the competitive events (DECA activities).

  • Manage work by effectively planning, organizing and allocating resources.

Instructional Programs

  • Marketing/Management

  • Fashion Marketing

  • Food Marketing, Sales and Distribution

  • Travel and Tourism

  • Hotel and Lodging Management

  • Sports and Entertainment Marketing

Key Practices

Outcome-Based Curriculum:

The new and revised curriculum (which has resulted from the development of Instructional Programs) is composed of outcome-based competencies. Therefore, the teaching/learning focus is on the final results rather than the process. Marketing Education teachers are lecturing less and facilitating more, and as a result, students are taking charge of their own learning by using technology to research topics, collect data and present information orally and in written form. More Marketing Education programs are incorporating school-based enterprises in order for students to apply business and marketing concepts learned in the classroom.

Industry Certification:

The American Marketing Association and the Georgia Department of Education continue to refine the standards by which exemplary Marketing Education Programs are evaluated and certified. The strength of these business partnerships insures that curriculum meets industry specifications.

School-Based Enterprises:

Running an actual business allows students to learn contextually without leaving school. Textbook concepts become real as students operate a business for profit, review and revise operational procedures, resolve problems and handle human relations issues.

Work-Based Learning:

Cooperative experiences, internships, shadowing and mentoring opportunities provide depth and breadth of learning in the instructional program and allow students to apply the concepts learned in the classroom. Students are exposed to a variety of careers and learn work ethics.

Student Organization:

Participation in DECA, an Association of Marketing Education Students provides a vehicle for students to employ higher order thinking skills, to interact with high-level business people and to further enhance their leadership skills through their participation in regional, state and national competitive events and local activities.


 Contact Information

Joni Cochran
Program Specialist, Career, Technical and Agricultural Education
Phone: (404) 623-5102​